It was 2009 when we decided to buy a new pair of designer eyeglasses and frames for ourselves. We found out there is a big difference between high priced branded eyeglasses and lower to middle priced eyeglasses simply by touching both of the products. We could easily tell that branded eyeglasses were better looking, made of more polished materials and looked way more sophisticated than others.We did not care too much if it is Dior eyeglassesGucci eyeglasses or any other designer brand at that time and even less we knew about manufacturing process or materials but with a simple touch we knew which one is way better and has better features (shortly after we found out about acetate frame and the story behind designer eyewear).

From that moment, we simply fell in love with designer frames. We asked ourselves why designer eyeglasses are so expensive and is there any way to sell them cheaper?

And that is when the idea of selling online branded eyeglasses for reasonable prices became real. We knew that by cutting expenses (not having retail store, working without huge stuff by doing maximum internally) and offering perfect customer care we could bring the joy of owning high quality and beautifully designed eyeglasses to much wider range of customers. Our customers are fashion and trends oriented and know how to benefit from quality and beauty of eyeglasses.

Of course there are other quality and cheaper eyeglass brands and manufacturers on the market but why bother with copies when you can buy designer women and men eyeglasses and frames at similar price?

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